Just Sayin’:  Why Blog Comments Matter

Why Blog Comments Matter
Why Blog Comments Matter
They Don’t Send Us Comments Anymore

Why Blog Comments Matter is a very important topic to address.  However, before I get into the WHY matter, I want to share with you a brief story about a virus.  This virus, (let’s call it Like-20, and no I am not making light of our current pandemic, lighten up), is responsible for the dumbing down of us all.  We should have seen it coming.

In contrast, it wasn’t always like this.  From about October of 2016 to April of 2017 I was blogging regularly.  Myself and my followers had one hell of a community.  A community that not only liked what we had to say, but spirited commenting abound.    I even used Robmoji to get my point across.  I then stopped blogging from April of 2017 until this past September.  Since then, I am astounded at the serious lack  of comments around our community..  

But We Just Kept Hitting The Like Button!

Now I’m not just talking about my own blog here.  That would be selfish and self-serving.  Many of you who have been following me know that I may be abrasive, but I’m not self-centered (most of the time anyway).  The underuse of the comment feature really strikes a blow to our ability to grow and prosper on this medium.

And that just sucks.  Take a look this microcosm I from the reader, and you can see what I’m talking about (yes, I do love Flipbooks! :).  On average, when we like a post, we comment only 6 % of the time.

[dflip id=”18276″ ][/dflip]

The Nitty Gritty

That’s 584 Likes and 34 Comments.  What the heck!   The last two pages are statistics from my own blog:  805 Likes and 61 Comments.  That’s also at 6%.  And don’t forget, that’s counting our comments as well.  While there are a small sample of blogs with higher numbers, those numbers are actually working with that same 6% comment rate.receiving an abundant number of comments, that usually correlates to a huge number of likes.  That is one pithy number!

Change The WordPress Reader Now!
I Hate You Reader!

The reader doesn’t help.  The WordPress reader sucks!  I absolutely hate the reader.  Why?  Its design makes it easy to simply click on the like button, and move right along.  Buh Bye. 

At the very least, the previews of posts in the reader should not show the likes and comments; I feel we should click through straight to the blog that created it. Therefore, not only would more of us see each other’s blogs, it would encourage a full reading of the post. Wouldn’t we all love that!

That would slow down those who simply click on the like button in the reader, and never actually read your post.  Don’t think it happens?  Guess again.  I am convinced there are certain folks shotgunning their way down straight down the reader, to whatever end. These actions inherently reduce honest reads, and reduce the overall number of blog comments. For them it’s not about integrity, and contributing to the greater good, it’s about the likes, likes likes.

You Could Just Remove The Like Feature, Right?
Why Blog Comments Matter
Please Like Me

Considering the statistics, do you really want your blog to go the way of an old west town?  Anyway, the other thing that super-sucks about the reader is that it dissuades folks from actually visiting our blogs!  How absolutely stupid is that?  Some of us have invested in Premium and Business Plans, so that we can use many different mediums to get our messages out on WordPress (Click to see my site snapshot), only to have the majority of our posts viewed in the reader.

Publishing Your Posts As Excerpts

There is a way for you to encourage visits to your site: simply set your blog to publish excerpts (summaries rather than full text) of your posts. That way, folks have to click a link to get the full post. However, given the fact that it seems clear that most folks are merely clicking on the like button, I wonder how many are even bothering to click into our sites. How many folks, when seeing in the reader only an excerpt, are actually clicking through? I could go on and on about this, but moving forward.

Scratch My Back Will Ya?
Yikes!  That Is A Bit Strong

Likewise, there are those who either do not bother to respond at all to likes or comments, never bothering to reciprocate and like or comment one of your posts. It’s vexing. It’s ok that we expect reciprocity. Commenting is important in helping each other to grow our audiences.

I understand that there are some folks who will never comment, and some that always comment. Surely we can do better than commenting on 6% of the posts we actually like. Why not spread the love, and grow our community this way?

The Comment Tab In The Admin Panel

You may have inadvertently ignored some of your readers without even knowing it! That’s because most of us view and respond to our likes and comments from the notification panel. That’s not the place to see everything.

One of the best way to engage folks who have commented on your blog is to go into your Admin Panel.  In the left column click on “COMMENTS.”  You will then see a listing of your comments, and link backs.  In each comment space, in the upper right corner, you will see an exclamation point next to “user info.”  When you click on that, you will see the commentator’s email and the link to their actual blog!  Now that’s a great way to return the commenting favor. 

Blog Comment Page on WordPress
Your Comment Page In WordPress

Another reason why you want to review your comment page everyday is this:  If someone reblogs something of yours, or links to one of your posts, the only way you will know is from this screen.  Instead of the blogger’s picture in the upper left, you will simply see the link icon.  The second comment on the image above is a notification of a blogger who linked to one of my poems.

Coming Soon: Part II of Why Blog Comments Matter

I hadn’t intended on blabbering on so much in this pot! In the next part, I am going to deliver on WHY blog comments matter! I’ll share my tips on how you can generate more comments on both sides of the aisle. I’m also going to share the strategy I use to manage my likes, follows, and comments. For now, here is my number 1 rule of engagement:

Always, always, always respond to your likers by leaving a like AND a comment whenever possible. If you are blessed with 50 million likes, try to get to at least 10 blogs per day.  It’s not as time-consuming as you think!  Then, take note of what happens over the next few days.  They will thank you (and hopefully leave a memorable comment as well, and our community will grow, and we can stop the spread of this Like-20 Virus once and for all!

Quick 5 Minute Video On How To Write Great Comments


  • This is the first time I’m commenting here. The only reason I never commented before this is because this is the only blog I subscribe to (on WP, anyway) that requires that I “log in” to comment. My attitude was, why can’t I just leave a comment? So I just “liked” (or did nothing) & moved on.

    Today, I decided to “log in” & after having to say that I was really me, it took me to the Recovery Wise “dashboard”, something I have never seen before on any WP blog. I’m sure my free platform doesn’t have this. I found this to be really interesting, so I’m glad I logged in.

    My comment is this: sometimes I don’t have anything to say. & lots of time … this happens when I’m commenting on other people’s blogs … I write out something & then decide that it’s not necessary to say it. So I delete the comment & move on.

    I know that, as bloggers, we all want to know that people are paying attention to what we write & the only way to truly know this is if they comment on our writing. But the truth it, we’re just not going to know. That’s just the reality of the internet; it always was. I’m happy with the small amount of “likes” & the few positive comments that I get. The older I get, the more accepting of everything I become. Certainly a plus of aging.

    • I certainly appreciate the time you took with this comment! I don’t comment all the time either. I just think if we all did just another 10%, it would really have a huge impact on the community. Also, I didn’t know I had the setting to have to be logged it. Should I change that you think? Thanks for always stopping by. I hope you know that just because somebody merely likes something, doesn’t mean I’m not grateful for the read!

  • I never use WP Reader; I have never liked it. I get email notifications about new posts from blogs that I follow. As I am not present in the blogging world very often these days, the number of notifications I have in my Inbox tends to get bigger. When I looked yesterday, it was huge. I notice you have been busy posting Rob.

    People who “like” without reading a post is very common and it does not bother me. Although comments are good to receive, I am happy if just one person likes a post I create. I do a lot “likes”, but rarely comment. Sometimes I am so impressed with a post, that there is nothing I can say to justify how much I am impressed, or sometimes I can’t find the words to adequately express myself.

    Sometimes I am silent, both in the real world and the blogosphere.

    When I set up a blog at a Recovery Centre where I taught IT to the service users, there was a blogger who “told me off” for not commenting on her blog, because she was always wanting to communicate with me through comments. I did not even set up the blog for me to use (that is a story in itself) and I just didn’t have time to get too involved.

    When I was first communicating with you, it was a different kettle of fish, because we were discussing a subject that was dear to my heart. I am still in touch with people around the world who I met online through the Recovery blog that I set up, and I was in a position to offer advice to them, because I knew what they were experiencing.

    When I was teaching IT to people recovering from alcohol and/or drug dependency, the computer was just a vehicle that aided me to boost their confidence and their self-esteem and help them on their new journey.

    This started out going to be a very short comment…

    • Much appreciated Ronnie! We certainly can’t comment every time. Also, you have been regularly following me and liking my posts. I understand and appreciate your approach. Greatly appreciate your contribution.

  • This is a great post . I actually have to tell you, I LOVE Reader because I don’t want email notifications which over loads my inbox so I have disabled that feature. I personally love to like and comment but honestly, I don’t have that much time so sometimes it is short and sweet and I love the connection that I have with my followers like you. Liking when I don’t have time at least lets those that I like, know that I do when I can’t comment. Maybe I’m missing something? I hate when someone doesn’t have reader because I have to copy and paste in reader and then they go in suscriber which I don’t understand at all. I’m actually very confused half the time. My pet peeve is when I can’t comment etc. whew.. 😅 hope that makes sense.

  • I absolutely agree! I’ve noticed how widespread the follow for a follow tactic is here. Sometimes, people don’t even read, they just comment ‘Great blog’ or ‘Nice post’ or simply leave a link to their blogs.
    The essence of blogging which is getting a point across or sharing personal experiences, lifestyle tips, literary or artistic works is getting lost in the desire for more likes and follows.
    Brilliant post! Thank you for writing about this. Looking forward to part 2.

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